I never really saw the connection between file sharing and MTV not playing videos anymore. Here in Germany I have 3 music channels with 2 pretty much only playing videos, which is sufficient to distract me during ad breaks.
All in all, I don’t watch music videos that often anymore and being born in 1984 watching music videos took up a lot of free time when growing up. Of course, I still want to check out the video of a song to see how the artist visualized it, but usually one time is enough for me. As long as Spotify doesn’t replace their music catalogue with audio books, I’m fine ;-D. I prefer imagining my own visualization when listening to music – a great way to replace the real and unscripted reality TV in my mind😄
Some of you have been seeing and passing around the link for this video, which is called “Why doesn’t MTV play videos anymore?” It’s pretty funny:
Super funny, right? But…in case any of you were thinking of taking it too seriously (I see you on Twitter)…in all fairness, MTV didn’t really switch to reality TV format ONLY because people started file sharing. A major factor was actually that playing videos didn’t allow them to get consistent ratings, since people kept switching stations. Kids might watch a couple videos they liked, but if a video came on that they didn’t, they would switch the channel. And then they might not come back, because most likely they changed the channel to a 30-minute program that they’d watch in entirety. So MTV changed to a format that allowed them to get ratings (and make more money, plus entertain people with “shows about vapid…
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